Spanish label Bobo Choses was founded by designer Adriana Esperalbo in 2008 in Barcelona. Bobo Choses creates comfortable clothes for toddlers and children.
The label designs playful, colorful and patterned clothing with graphic prints and hand-drawn prints. Each collection tells a different story on a specific topic. Social involvement is just as important to Bobo Choses as creativity and the love of design. 95 percent of children's fashion is made in Spain. Honest and local production is very important to the label.
Bobo Choses: extraordinary organic children's fashion with history
The lable Bobo Choses works with local experienced manufacturers and in an old toy factory just two blocks from the Mediterranean Sea. Creative products are designed for families in over 30 countries.
Bobo Choses has a distinctive handwriting, with which the label has quickly acquired a fan base. A bit of vintage, a bit of boho mixed with a lot of creativity, humor and passion. The stories tell about painting, magic or sports legends. For the founder and designer of Bobo Choses, having fun while being creative and humble is extremely important.
The name Bobo Choses originated from a mixture of the French words bourgeois and bohéme. It represents a culture-loving company that opposes frivolous consumption. Besides, the word is easy for children to pronounce. In Spanish, the word has the meaning "naive" and in plays it describes a joker (Bobo). Choses means that there is more to buy than children's clothing.
Design enthusiasm meets imagination and entrepreneurial spirit
Prior to founding her organic children's clothing label, Adriana Esperalbo studied graphic design and has always been fascinated by rational architecture. She draws inspiration from Le Corbusier and other Bauhaus-style artists, but Joan Miró and Joan Arp also influence her design. She draws her inspiration from books, pictures and songs. The collections always have something to do with their own childhood. She loves watching people on the street and studying how they dress. She likes to be in contact with children and loves to see how the children wear their collections, which rewards her for her work.
Before founding the label Bobo Choses, Adriana worked as an art director at an advertising agency before deciding with a friend to start her own design studio in 2008. The inspiration for a children's label came with the birth of her own child. In her eyes there were no nice children's clothes for her child. It started with a mini collection of t-shirts, the sale was not clear yet, they decided to try their luck on the Playtime fair in Paris. The budget was limited.
Meanwhile, Bobo Choses has become an internationally acclaimed label for children's fashion. Today, the label has 15 to 20 employees and is loved for its imaginative prints and great cuts.
Child-friendly and comfortable clothing made of recyclable fabrics
At Bobo Choses, child-friendly design meets comfortable clothing with humor. Before the garments find their design, the theme of the collection is published as a fairy tale or story in a children's book and each collection tells a different story.
The clothing of Bobo Choses is playful, patterned and colorful with playful and eclectical graphics. The children's things are designed exactly as children like it. The cuts are comfortable and the prints are hand-painted, colorfully illustrated with carefully selected soft and subtle colors and soft fabrics. This makes the clothing of the label absolutely unique.
The collections are made of cotton jersey and reflect the magic of childhood again. The collections are made in Europe, using only the highest quality materials to make them feel comfortable and skin-friendly.
Part of the profit goes to social projects like to a sewing school in Bangladesh. Likewise, an honest and local production of organic children's fashion is important to the label. Bobo Choses takes care to use organic and recycled fabrics for their collections. Quality is also a very important point and therefore all products are made 95 percent in Spain and Portugal.
Bobo Choses has always remained faithful to their style and philosophy, and the customers appreciate that. Creativity, modesty and fun drive the work of the label. We are excited about the result.