GRAY LABEL

At the Amsterdam children's brand Gray Label, the child comes first. The label has been around since 2011, since then Gray Label has been producing timeless, minimalist and comfortable children's clothing in which your child can express their true "I".

At Gray Label you won't find any teddy bears or prints on clothing, only soft colors on fabrics made from the best certified organic cotton. Gray Label children's clothing consists of real basics that are great to combine. At Gray Label you will find soft sweatshirts, leggings, long-sleeved shirts, hats, scarves and more for babies and toddlers aged 0 to 10 years that are stylish, casual and yet very timeless, so that they can easily be passed on to the next generation.

Gray Label: Plain basics made from high-quality organic cotton

Emily Gray is the founder of the label of the same name from Amsterdam, which produces high-quality and sustainable children's clothing. It is very important to Emily that the clothes she designs are timeless and durable so that they can be passed on from generation to generation or to friends. The sweaters, leggings, hats or scarves are soft and very comfortable to wear. They combine well with other items of clothing and are all made of certified organic cotton. They are functional, versatile, comfortable and help your little minimalist to express himself freely and develop his own "I".

Gray Label focuses on minimalistic and simple basics for babies and toddlers in pleasant colours. Colorful prints and bright colors are deliberately avoided. Gray Label children's clothing focuses on the essentials and is mostly designed gender-neutral so that it can be worn by boys and girls alike. Gray Label aims to create everyday children's clothing in soft colors and super soft cotton that will delight parents and children alike.

Durable design and sustainable production

Gray Label combines durable design with sustainable and socially responsible processes. The label strives to minimize the impact on the environment in the production of children's clothing in order to create a good future for the children. The starting point is the production of high-quality items that can be worn over several life cycles. The organic cotton from which the clothing is made is certified and we work with partners who share the same ethical goals. Production is mainly in Turkey, but also in Portugal with great attention to detail and with awareness of the environment and future generations. With the longevity of the children's clothing, Gray Label wants to make its contribution to the environment. Because in our throwaway society, clothes that many people only wear for one season are often affected these days.

No matter whether soft loop scarves, single-colored hats, basics such as leggings, children's trousers, T-shirts & Co., at Gray Label you will find attractive and organic children's clothing that suits every style and is very comfortable.

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