Kids Concept is a Swedish children's brand that was founded in 2007. At Kids Concept you will find creative, functional and innovative products designed with passion and attention to detail. The goal is to enable better play for children and make life with children easier. The toys should bring joy to children and give parents a sense of security. In doing so, the label's guiding principle is: "The only limit is that of the imagination". The brand impresses with its unique collections and designs, as well as its interlocking series that can be easily combined with each other. Sustainability is an important part of the toy brand's concept, so care is taken to use the most environmentally friendly materials possible.