The vision of the Oyoy brand is to produce functional products in high quality and high quality materials, in great colors and shapes. The Danish furnishing label was founded in fall 2012 by Lotte Fynboe in Herning. At Oyoy, you'll find playful home accessories and toys for children such as pillows, stuffed animals, bedding, rattles, pram chains, grabbers and mobiles in cute colors and Scandinavian design with a light Japanese touch. True to the motto "less is more", Oyoy's products are lovingly designed and made by hand. Everything made of sustainable materials and with regard to the environment. The Oyoy mini-line was added in 2014.