Play Up

Hip styles, fresh colors and patterns as well as durable materials characterize the organic clothing for children from Play Up. Whether long-sleeved shirt, children's pants or bodysuits - everything is decorated with lovely details and sometimes also with cute prints that are fun for children and parents alike. The production of children's clothing from Play Up is almost 100% sustainable and OEKO-TEX Standard 100 certified.

Play Up: Pretty children's clothing for babies and children from 0 to 14 years

The founders of the label, the Etfor family, have long been at home in the textile industry and have a lot of knowledge in the field of children's and baby clothing. They are very well informed about the requirements and trends in the industry. When they became parents themselves, the idea for the children's clothing label was born. The special individual and child-friendly design and the feeling for timeless trends make the label so special. The passion for children's fashion is really noticeable in the design.

The children's clothing from Play Up is modern and playful and suitable for all the requirements of a child's everyday life. The collections are very diverse. The work is done with soft and friendly colors and sweet details for great accents. Current and international fashion trends are always kept in view. The clothes are suitable for kindergarten, school or when playing with friends. With the clothes from Play Up your child is always smartly dressed and the high level of comfort and freedom of movement are not neglected. The clothes are casual, cozy and practical, the cut is comfortable and the material is very high quality. There are sophisticated motifs and patterns as well as small details to discover in the cool designs.

Slow fashion from fair production and recycled and organic materials

The children's clothing from Play Up is completely designed in Portugal and produced under fair conditions. A special focus of Play Up is on slow fashion - the label distances itself from the hectic hustle and bustle of the fashion industry. Sustainability and social responsibility are the cornerstones and the basis for the success of Play Up. In the future everything should consist of 100% biological materials, this is a long process.

The fabrics used are ideal for delicate baby and children's skin. We live in interdependence with our planet, it is important to conserve natural resources and to take responsibility for them. Play Up therefore also uses recycled material in production in order to avoid the use of raw materials. Most of the raw materials used at Play Up are OEKO-TEX Standard 100 certified according to class 1, i.e. free from harmful substances.

In the packaging of Play Up products, attention is paid to reusability, as is the case with the catalogs and posters so that the ecological footprint is reduced. Play Up wants to be a role model when it comes to environmental protection.

Play Up not only focuses on the clothing production cycle, but also takes into account the social aspects of sustainability. The label addresses social responsibility to ensure that the entire production chain follows fair trade best practices. Play Up works with an extensive network of suppliers, the relationship with local partners always has priority. Play Up offers its employees good working conditions and shows them the necessary appreciation. Old production methods are valued and combined with new ones. A new generation of Portuguese craftsmen has found their work center here and designs enchanting ecological children's clothing for all age groups.