Since 2005, the French label Veja has been making a name for itself in the field of sustainable production of cool sneakers.
Veja continuously strives for the best quality and environmental friendliness with ever new projects in the field of sustainability in production. The shoes have already become a cult and the label has established itself well on the market with ecological products and fair sneakers. The shoes convince with their stylish and contemporary appearance. Trendy colors, great patterns as well as a noble leather look and high-quality textiles underline the cool appearance of the unique sneakers from Veja. An absolute must have!
Veja: Cool sneakers from ecological production
The founders of Veja are the two Frenchmen Sébastien Kopp and François-Ghislain Morillion. The two designers have developed their own philosophy in making sneakers, which they still strive for today: they want to create a different world. There should be a cultural change in consumption! Veja relies primarily on a transparent manufacturing chain in its creative process. For this endeavor, the founders set out on a journey to completely understand the production process of sneakers and the prices of raw materials. On their journey, they also came up with the name for their label. Veja comes from Portuguese and means: Look!
Veja designs sneakers that have a design from the 70s as a source of inspiration, the two founders have turned to the ecological ideas of tomorrow. This creates a great and transparent design concept and of course very cool sneakers.
Fair working conditions and transparent, sustainable manufacturing processes
Veja is very interested in sustainable manufacturing and there are many projects lined up for the future. Currently, 90 percent of the organic cotton production takes place in Brazil. This organic cotton is an alternative to the traditional materials that are usually used in the production of sneakers and shoes. Of course, there are some processes that are not so easy to implement in terms of sustainability if the quality of the shoes is to remain guaranteed.
The label is also fair to its employees. Veja pays attention to fair working conditions and fair prices for the raw materials, which are higher than the usual world market prices. The cotton for the casual sneakers is of organic quality and comes from Brazil, and natural rubber and vegetable-tanned leather are also used. The organic farmers who are responsible for the production of the fabrics work sustainably and in this way prevent further deforestation of the rainforest.
In the past, unfortunately, more and more inhabitants of the Amazon rainforest have focused on latex extraction, cattle ranching and logging. All of this supports the clearing of the rainforest. Veja wants to specifically counteract this. Veja sneakers are made exclusively from fair trade latex. This makes traditional latex production possible again and, above all, Veja's company philosophy supports the partnership relationship with the producers of the raw materials.
If the color is to remain on the shoes without discoloration, conventional colors are necessary, but these are approved under the eco-label. Veja is also focusing on the development of vegetable and environmentally friendly color pigments, which can be used in the future for the colors of the shoes.
The leather for the shoes is made exclusively of eco-leather treated with plant extracts such as acacia, that is, without the conventional treatment, which is based on chromium and other heavy metals. This helps to protect the water because it is less polluted. The chromium in the conventional process achieves a quick tanning in the tanning of the shoes, but the environment and the water is very polluted.
In the value chain, CO2 emissions are also considered. Veja pays attention to transportation and its logistical organization - Veja always strives to implement the most environmentally friendly measures and names the project itself as "work in progress". Discover the timelessly cool sneakers for kids now and let the high quality convince you.